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07-2017

The Three Factors to Consider while Creating Apps!

By Rakesh Tulsiani   |  2017-07-26  |   Influencer Consulting, Social Media  |   0 Comments

Mobile applications or apps are used by on a daily basis, be it a photo sharing app (Instagram), a cab booking app (UBER), a social interactive app (Facebook) or a shopping app (Myntra). Mobile apps have taken over everything we do on a daily basis. People check their Facebook profile before heading out of the home in the morning and it is been observed that the world is constantly going online. Even newspapers have become virtual with apps from all the leading news agencies. Marketing technologies too have shifted to apps with its increasing use and for all the right reasons. Marketers are undertaking ads based on the searches and past internet using behaviours to various mobile apps. For example, a lot of times, we come across things which interest us, amidst using an app, which is a strategy used by marketers. This is delivering a higher rate of conversions and boosting revenues for the companies and agencies.
 
With the advancement and development of mobile apps, every business who has an idea of this advent is moving its platform to mobile devices. But there are few things to remember before developing a mobile app to make it more popular and liked by users. An app may be developed in any operating system. But whichever operating system one is thinking of developing an app, without these three factors, it will become just another app in the app store, like thousand other apps, without any user or bad reviews.
 
The three things to remember as guidelines before developing an app are as follows-
 
User Experience
The whole concept of developing an app is to deliver a business information for customer information with the optimum user-friendly interface. User experience determines the success of a mobile app. Simplicity is the core essence of an user-friendly app. Customers will find it exhausting and frustrating if the interface of an app is not smooth and simple. Every button should be working and it should straight away direct to what a customer is searching for in an app. The smoother the interface, the better it is for your business.
 
Sturdy Backend
The backend of an app should be robust, smooth and well-developed. The sturdiness of an app depends on various factors like user authenticity, integration with social networks, storage of data and drive telling services which require good care and optimised designing. One should design an app, by having a deep understanding of the business it is being developed for, in order to make it informative about the business and the user using it should find what they are looking for with ease and convenience.
 
Monetizing Tool
An app is developed to profit one’s business and earn revenue. This is why it is necessary to undertake a monetizing strategy to earn revenue from the app. Now can use push notifications and advertisements time and again, once the app is installed to engage the customers and deliver your business’s message to validate sales of product and services, and earn profits from the app.
 
Developing apps is done by many internet marketing companies in India. But getting it done from the company with experts will always be more beneficial. As mobile applications is admissible into all parts of human life, having a mobile strategy is inevitable, if you are searching for a technological upgrade for your company. It is in any case vital that you don’t develop a mobile application only for the sake of it, it is essential that you have a strategy. Ensure that you understand how you will gain from an application for the accomplishment of your business.
 
Author Bio: Rakesh Tulsiani is the Director of Digitalabs, an esteemed digital marketing agency in NCR. He has gained invaluable insights and proficiency in the field of marketing and technology over the years and continues to motivate his team with his commendable leadership skills. Contact him at rakesh@digitalabs.in.

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